Jimmy Imier is a tattoo artist based in Chicago and Madrid, known for his distinct visual style and international clientele. The goal was to build a website that functions as a booking engine - not just a portfolio showcase.
UI/UX Design, Webflow Development, SEO/AEO Optimization, Custom GSAP Animations
Jimmy needed more than a good-looking website. His existing online presence wasn't converting visitors into bookings. Clients were reaching out without enough context — no references, no placement details, no style direction — which created unnecessary back-and-forth and wasted time on both sides. On top of that, the site needed to perform well in two cities across two languages, load fast despite high-resolution tattoo photography, and be easy enough for Jimmy to update himself without touching code.
A conversion-focused Webflow site with a custom Figma design built around Jimmy's personal aesthetic — referencing the bold, editorial feel of studios like Bang Bang NYC, but adapted to his individual brand.
Booking flow - Clear CTAs throughout the site leading to a structured contact form that filters clients by style preference, size, placement, and reference images. Fewer cold inquiries, better-qualified leads.
Bilingual SEO setup - Localized for Chicago and Madrid, with keyword targeting around Jimmy's specific style and city-based search intent.
Optimized image delivery - High-quality portfolio images without compromising load speed, using Webflow's native optimization combined with proper asset structuring.
Self-managed portfolio - Built on Webflow CMS so Jimmy can add, remove, and organize work without any developer involvement.
Conversion tracking - Google Analytics + goal tracking set up to measure how many visitors complete the booking form.
A site that works as hard as Jimmy does — filtering the right clients in, and letting the work speak clearly to the ones worth booking.
Figma · Webflow · GSAP · JavaScript
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