Katarina Šekularac is a professional florist based in Germany, offering custom floral arrangements for weddings and special events. The goal was to create an elegant portfolio website that beautifully presents her work and services while staying clean, fast, and easy to browse.
UI/UX Design, Webflow Development, SEO & AEO Optimization
The biggest challenge was organizing a large number of images without making the website feel cluttered or heavy. It was also important to categorize services clearly for the German market and ensure the site loads quickly despite having many visuals.
The design emphasized a gallery-first layout with well-structured service sections. Using Figma for design and Webflow for development, I optimized image sizes and created smooth transitions to keep the browsing experience light. I also implemented Formspree for the contact form and performed SEO/AEO optimization to help the site rank better in local searches.
Elegant and responsive image gallery
CMS-driven Blog for educational content
Clearly structured services
Lightweight and optimized image loading
Integrated Formspree contact form
SEO & AEO optimized with a focus on the German market
The final result is a refined and visually balanced portfolio website that reflects the client’s artistry while maintaining top performance.
It effectively presents her work to the German audience and provides a seamless way for clients to get in touch.
Figma · Webflow · Semrush · JavaScript · Formspree
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